Naylor's AI-powered eNewsletter increases member engagement with your association's content, while reducing staff effort, and driving more non-dues revenue.

Your fully branded AI NewsBrief will redefine what your members expect out of a newsletter.
HOW THE TECHNOLOGY WORKS:
The rasa.io technology utilizes Artificial Intelligence (AI) to refine AI NewsBrief for individual members based upon their personal digital consumption patterns. Over time, the AI-tool essentially learns the members' preferences and automatically customizes the content for the individual.
CURATED CONTENT TAILORED TO INDIVIDUAL RECIPIENTS

  • Machine learning software examines preferences over time
  • Algorithms curate content based on user behavior
ESCALATED MEMBER ENGAGEMENT
  • Builds value for members
  • Increased open rate
  • Increased click-through rate
DRIVES REVENUE AND ROI
  • Advertising opportunities available
  • Increased open rate and click rate build value for advertisers
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