Is your association treading water trying to generate consistent non-dues revenue?
During this one-hour webinar, we’ll cover the five essential tactics to maximize your non-dues revenue earning potential—keeping your association afloat and thriving in a sea of sales opportunities.
You'll learn how to:
Drive member engagement, industry relevance and advertising revenue using best practices for effective advertising sales;
Gain a better understanding of your current communications strengths and opportunities by evaluating communications planning, effectiveness, strategy, customization and measurement;
Attract advertisers, recognize their needs and craft a compelling media strategy to boost their advertising success and ROI
Best leverage your resources to sell smarter, not harder, for maximum return; and
Arm your sales team with the right tools to increase productivity and achieve more.
Naylor Association Solutions is a CAE Approved Provider. This program may be applied for 1 credit toward your CAE application or renewal professional development requirements. (All registrants will receive access to a recording of the Webinars, but credit is not available for the recordings.)
Who should attend? Anyone responsible for communication non-dues revenue generation for a trade or professional association, including VP/director/manager-level communications staff and executive directors of small-staff associations.
Jon Meurlott, Group Vice President, Naylor Association Solutions Jon joined the Naylor team in March 2001 as a sales professional. Jon has held many advertising sales leadership positions over the past 16 years and currently serves as Group Vice President, overseeing eight Group Publishers and their specialized industry market teams. His team’s primary focus is to ensure Naylor’s association partners consistently achieve their communication and non-dues revenue goals. Jon is one of many champions of Naylor’s core operating values and firmly understands the keys to success are “Belief in Product” and the “Ability to Convey Belief.” Jon is a graduate of the University of Florida and is a former United States Marine who also spent 13 years as a sales professional in the insurance industry.
Laura Taylor, Director of Naylor Online Solutions Laura oversees online customer service and sales management for trade and professional associations who work with Naylor on digital platforms that increase engagement and non-dues revenue. Laura began on the Naylor sales floor before moving into a management role in March 2011. She and her team stay on top of the latest trends in b-to-b media and technology to maximize engagement, efficiency and revenue for associations.